Let’s talk about the basics. Social media is where it all goes down and once you have the following three terms mastered you will feel like an Instagram pro. It’s ok to admit you have not taken it seriously up until now. You are not alone. There are lot’s of Instagram rookies, especially if you are over 40.
DM or Direct Message~ this is like a text message to someone that shows up as a private message on Instagram. You will see a red number in the right hand corner when you are in your instagram feed. Tap it to read, you can respond here too You can also use the airplane to share a post to someone through DM’s. This is an excellent place to ask questions or make comments to get to know someone.
Grid ~ This is where your post lives. This is the square pattern that creates the aesthetic of your page. Don’t worry about perfection here, but good pictures are a scroll stopper.
Stories~ 15 second videos or pictures that disappear after 24 hours. Stories are a great place to connect to your people. Share behind the scenes and parts of your day in a very casual way. 3 stories a few times a day is ideal! A good habit is posting stories everyday. Show your desk, cup of coffee, a to do list, walking your dog.. Relatable content that allows followers into your world.
Remember that you are always sharing. Your life, your work, your knowledge and experience. Instagram is a connection app and when we remember that it gets so much easier!
